A veteran marketing lead, Ines leads our events at b2venture. 

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She comes to us from Universal Music, where she ran various promotion initiatives and event formats at the music company for over a decade.

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“It was an absolute luxury to be surrounded by so many artists and creative personalities,” says Ines.

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Originally hailing from a small village in eastern Westphalia, Ines studied Law and German Studies at the University of Göttingen.

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At university she built up a regional newspaper and worked as a journalist, before moving to Berlin.

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“My sister was already living here and I always wanted to be in Berlin, but I never imagined getting into the music industry.”

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After working with musicians from across genres, from pop to classical music, Ines was ready for a change.

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“Working in the music industry can be very emotional - you really identify with what you’re doing and go the extra mile all the time.” 

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What drew Ines to venture capital and to b2venture?

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“There is a real sense of community and also an emotional connection to our portfolio companies that I found very endearing, and I love working to ensure that we provide the best possible environment to connect.”

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